The Problem
A local Dental Practice opens in competitive suburban-Denver market and needs a lead generation strategy to generate new customers.
The Strategy
- Utilize 1st and 3rd-party data to build custom Audience Profiles.
- Safeguard the entire digital footprint and improve Search Engine Optimization.
- Develop local-targeting strategy and deploy with email, DoBizLo Deals, and AdWords.
- Optimize using site-based analyses, retargeting algorithms, and Advanced Modeling.
The Results
A 40% Increase in New Patients. Within 2 months data insights are now driving an improved marketing and business strategy. The dental practice reached unique customers in the Denver Market each week with micro-targeting strategies.
